Bico Case Studies
Bico Ltd
About Bico Ltd
BICO is famous for ice cream but there’s so much more! Made in Barbados! Est. 1901
Objectives
- Increase customer retention
- Increase repeat purchase revenue
The Solution
- MyLoyalWallet - White-Label B2B Loyalty Program
- WeAdSocial - Social Media Management/Rebranding
- Dheltlabs - Website Development
The Bico Ltd companies consisted of 3 companies (Bico Ice Cream, Cold Storage and Bico Food Services). Our task was to provide each company with a modern website, social media management and custom built B2B loyalty platform for their wholesalers. The social media team consisted of a dedicated marketing manager, Social media specialist, photographer and graphic designer on-site.
We covered many components under the marketing direction of Bico such as rebranding of their theme, launching new ice cream products, coordinating promotional events, vehicle wrapping, radio ads campaigns, video production, and competitor analysis.
Website
- bicoicecream.com
